Last updated: June 2026
Ultimate 11+ (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use and protect your information when you use our website and services.
1. Who We Are
Ultimate 11+ provides online educational resources and subscription services designed to support children preparing for 11+ entrance examinations.
If you have any questions about this Privacy Policy, please contact us at:
Email: info@ultimate11plus.com
2. Information We Collect
We may collect and process the following information:
Information you provide directly
- Name
- Email address
- Billing information
- Account login details
- Information submitted through contact forms
- Information provided when subscribing to emails or newsletters
Information collected automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time spent on pages
- Referral sources
- Website usage data
This information helps us improve our website and services.
3. How We Use Your Information
We use your information to:
- Create and manage your account
- Process subscriptions and payments
- Provide access to member-only content
- Deliver educational resources and services
- Communicate with you about your account
- Respond to enquiries and support requests
- Send newsletters and marketing communications where permitted
- Improve our website, products and services
- Monitor website performance and security
- Comply with legal obligations
4. Payment Processing
We do not store your full payment card details.
Payments are processed securely by third-party payment providers such as Stripe and/or PayPal. These providers are responsible for processing payment information in accordance with their own privacy policies.
5. Email Marketing
We use Mailchimp to manage email communications and newsletters.
If you subscribe to our mailing list or become a customer, your information may be stored and processed by Mailchimp for the purpose of sending emails, updates and relevant information about Ultimate 11+.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
6. Membership and Customer Management
We use MemberPress to manage subscriptions and member access.
We also use WP Fusion to securely connect information between our website and marketing systems to provide a better customer experience and automate relevant communications.
7. Analytics and Advertising
We use tools including:
- Google Analytics
- Google Ads
- Meta (Facebook and Instagram) advertising technologies
These services help us:
- Understand how visitors use our website
- Measure website performance
- Improve user experience
- Deliver relevant advertising
- Measure advertising effectiveness
- Build audiences for future advertising campaigns
These services may use cookies and similar technologies to collect information about your interactions with our website.
8. Cookies
Cookies are small text files placed on your device when you visit our website.
We use cookies to:
- Ensure the website functions correctly
- Remember user preferences
- Analyse website traffic
- Improve website performance
- Support advertising and remarketing activities
You can manage or disable cookies through your browser settings. However, some parts of the website may not function correctly if cookies are disabled.
Please refer to our Cookie Policy for further information.
9. Legal Basis for Processing
Under UK data protection law, we process personal information on the following legal bases:
- Performance of a contract (providing subscriptions and services)
- Legitimate interests (improving and operating our business)
- Consent (where required for marketing and certain cookies)
- Compliance with legal obligations
10. Data Sharing
We may share information with trusted service providers who help us operate our business, including:
- MemberPress
- WP Fusion
- Mailchimp
- Stripe
- PayPal
- Meta Platforms
These providers only receive information necessary to perform their services and are required to protect your information appropriately.
We do not sell your personal information.
11. Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Meet legal and accounting obligations
- Resolve disputes
- Enforce our agreements
When information is no longer required, it will be securely deleted or anonymised.
12. Your Rights
Under UK data protection legislation, you have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Restrict processing in certain circumstances
- Object to certain processing activities
- Request transfer of your data where applicable
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us at info@ultimate11plus.com.
13. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no online system can be guaranteed to be completely secure.
14. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies separately.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page and will take effect immediately upon publication.
16. Contact Us
If you have any questions about this Privacy Policy or how we process personal information, please contact:
Ultimate 11+
Email: info@ultimate11plus.com